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Given the population of Bulgaria, Studio 865’s Bulgarian language broadcasts have the potential to reach approximately 8 million listeners. The broadcasts are transmitted throughout Bulgaria and even in parts of several neighboring countries.
In the Balkan region, there are approximately 1.5 million Gypsies who speak Balkan Romani. This large potential audience extends beyond Bulgaria and into Serbia, Macedonia, and Greece. Because of the wide dispersion of the Romani people and the scarcity of radio broadcasts in their language, grateful listeners living as far away as Italy have contacted the Gypsy producers.
Frequently, listeners contact Studio 865 in response to the programming in order to request materials, ask a question, or express their appreciation. Studio 865’s staff faithfully responds to this feedback from their listeners. Going beyond these efforts, Studio 865 is proactive in contacting regular and potential listeners in order to stay in touch with their audience. These regular interactions with the audience are crucial in keeping the radio branch of Studio 865 relevant in the lives of people. |